Design Forward: Creative Strategy at the Core of Sustainable Innovation
Hartmut Esslinger • Rizzoli • ISBN-13 978‑3897903814
Design Forward: Creative Strategy at the Core of Sustainable Innovation
ISBN-10: 3897903814 · ISBN-13: 978‑3897903814 · 2013
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Completeness 48
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Hartmut Esslinger, the founder of Frog Design, presents a comprehensive framework for integrating creative strategy into the development of sustainable products. Through a series of case studies and professional insights, the text explores how design-led innovation can address complex global challenges while maintaining commercial viability and aesthetic integrity.
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